Tuesday, August 23, 2011

Selling Your Creative Pieces: Get Creative!


artwork of nsatterfield
 If you are an artist, then you are obviously a creative person. However, for artists who want to sell art, the marketing end of the business often eludes them. If you can get creative with your artwork, then you can get creative with your marketing and sales tactics as well. Remember, your artwork needs to be sold in order to support you and your art supplies.

The first way that you need to get creative is in your work. Are you creating something truly unique? Is your work as individual as you are? Does your artwork stand out? Do you have a unique creative process that your buyers would like to know about? As an artist, it's important to create something genuinely unique and one of a kind. Put a lot of time and thought into your next set of art pieces and sell your artwork as unique, one of a kind pieces.

Next, get creative in how you market yourself. The art world has as much to do with the personality/persona of the artist as it does with the actual piece of artwork. You will need to attend gallery events, art fairs, craft fairs, etc. And you will need to talk to your customers about the artwork. Tell your customers about your creative process and your motivation for creating the piece. Customers are interested, or otherwise they wouldn't be there, so go ahead and talk to them about your artwork.

The web has a variety of tools for marketing your artwork. You can start your own artist blog where you feature photos and descriptions of your work. You can also sell your work in an online art gallery; display it on Flickr, Etsy, and Facebook. Getting creative with your marketing will help you to make a living by selling your artwork.

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